Defining and leveraging a clear strategy is essential to survive in real market
Processes and activities must be precisely designed and optimized to gain efficiency and increase profits
The organization structure as well as people interaction and communication are key factors for business success
Today, competitiveness relies on high level of automation
Certified Demand Driven Planner (CDDP)

CDDP LogoAs ISCEA AKP (Authorized Knowledge Provider), ATAI organizes training workshops to become a Certified Demand Driven Planner (CDDP) and offers consulting services to implement Demand Driven Material Requirements Planning (DDMRP) in organizations.

The Certified Demand Driven Planner Program was created by a global partnership between the International Supply Chain Education Alliance (ISCEA) and the Demand Driven Institute (DDI). Internationally accredited by the IISB, the purpose of the CDDP Program is to educate Supply Chain & Operations Management personnel on the methods and applications of Demand Driven Material Requirements Planning (DDMRP).

DDMRP is a formal planning and execution method designed to correct the inadequacies and inappropriate rules of conventional Material Requirements Planning (MRP) given today's more volatile, complex and service oriented supply and manufacturing scenarios. The method was first fully articulated in the latest edition of Orlicky's Material Requirements Planning (McGraw-Hill, 2011) that was co-authored by Carol Ptak and Chad Smith.

DDMRP GraphDDMRP's objective is to resolve the inventory fluctuation derived from inaccurate demand forecasts. Now, it is possible to maximize inventory availability and, at the same time, reduce your inventory carrying cost. For the first time in over 30 years, Material Requirements Planning (MRP) is undergoing a fundamental improvement and generating very impressive results. Traditional material planning and control (ERP, MRP, DRP) are systems in which detailed forecasts are used to procure needed materials and push manufacturing orders through the production and distribution system to the point of consumption. This system is termed "Push and Promote". "Push and Promote" solutions typically will result in inventory fluctuating between over-stocked and under-stocked conditions.

This material planning and synchronization problem is exactly what DDMRP resolves. DDMRP combines much of what we know from MRP, DRP, Lean and Theory of Constraints (TOC) and introduces innovative techniques to visually signal inventory positions and synchronize with the actual demand pull. This is what DDMRP terms as Position and Pull.

ATAI's consultants implement DDMRP in your company. We previously analyse the organization paying attention to your core business activity, company size, number of SKUs, and the current inventory and production planning system (MRP, DRP). Large companies – such as Oregon Freeze Fry, Unilever, Boeing, etc. - are implementing DDMRP with great success. Do not hesitate to contact us if you want to improve your inventory levels and increase customer satisfaction.


 Oregon Freeze Dry    Oregon Results

Other companies with DDMRP

  Unilever   Boeing     empresas LeTourneau     TubeForgings


We also organize DDMRP workshops in order to prepare your personnel to get the CDDP certificate. This certificate accredits your knowledge and practice in DDMRP concepts. Please, contact us for further information about this innovative methodology and if you are interested in attending to the coming workshops.

[bubble background="#FFF" color="#666" border="3px solid #226af0" author="Bruce Janowsky, CEO Jamestown Container"]

DDMRP allowed us to leverage short lead times to the market and create a huge market advantage. Operating profit tripled. 


[bubble background="#FFF" color="#666" border="3px solid #ccc" author="Nick Mantenuto, Analyst at Unilever"]

You gain an in depth understanding of why current systems are broken, how to fix them, and simplify current ways of working.


[bubble background="#FFF" color="#666" border="3px solid #58ae57" author="Jeff Stein, Director of Materials at Erickson Air-Crane"]

DDMRP re-imagines traditional MRP for the 21st century and beyond.                                              


Supply Chain 

We assess your organization supply chain, both by departments and as a whole, to improve organizational processes and structures, supplier relationship management, logistics, and inventory level.

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We develop industrialization projects, from the feasibility study to implementation and start-up phase. We optimize your resources through our own methodology - Atai Best Practices® - to achieve operational excellence.

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Quick Wins

If you need to improve your performance in a short period of time, we can adapt our consulting services to maximize the impact on your business considering the available timeframe. Contact us for further information.

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Improvement is boundless

Continuous Improvement / PDCA Cycle - Plan, Do, Check and Act


Today, organizations must be continuously monitoring their competences to keep the competitive advantage that positioned them in the market to increase the value offered to customers.

We, the consultants at ATAI, have found along our working experience many successful companies that were not able to maintain the initial degree of competitiveness. On the contrary, they were bet by competitors who either "reinterpreted the market" or innovated in their business operations. The first challenge for every firm is to design the success formula. The first mistake made by every successful firm is to think that that advantage will last forever. An organization's sustainable competitive advantage must be supported by its operations management.

Improving is a continuous process that never ends. See how we can help you to improve.